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    <loc>https://content-strategy.digitalwomble.co.uk/</loc>
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      <video:title>How the Content Strategy tool works — John JB Russell</video:title>
      <video:description>Digital Womble founder John JB Russell explains how the Content Strategy tool turns customer questions and search demand into 13 connected, review-ready articles, and why human judgement stays in the loop before anything is published.</video:description>
      <video:content_loc>https://content-strategy.digitalwomble.co.uk/videos/seo-content-strategy-john-russell.mp4</video:content_loc>
      <video:publication_date>2026-09-24T19:40:00Z</video:publication_date>
      <video:tag>content strategy</video:tag>
      <video:tag>SEO content strategy</video:tag>
      <video:tag>John JB Russell</video:tag>
      <video:tag>topical authority</video:tag>
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