Question 1

What is a content cluster?

Accepted Answer

A content cluster is a group of interlinked articles built around a single topic. It consists of one cornerstone pillar article and multiple supporting articles that each target a specific subtopic or question. Internal links connect the supporting articles back to the pillar, building topical authority for the entire subject area in search engines.

Question 2

How many articles does Content Strategy generate?

Accepted Answer

Content Strategy generates 13 articles per cluster: one pillar article (the cornerstone, 1,200+ words) and 12 supporting articles (each 800–1,000 words). Every article includes SEO title, meta description, URL slug, H2 structure, FAQ schema, expert quote, two sourced statistics, internal link suggestions and full metadata.

Question 3

Is Content Strategy optimised for AI Overviews and LLMs?

Accepted Answer

Yes. Every article generated by Content Strategy includes a TL;DR summary optimised for featured snippets and AI answer boxes, FAQ schema markup, LLM citation summaries, key takeaways structured as standalone answers, and sourced statistics from authoritative DA50+ institutions. This structure is specifically designed to be cited by Google AI Overviews, ChatGPT, Claude, Perplexity and other large language models.

Question 4

What is the difference between SEO, AEO and GEO?

Accepted Answer

SEO (Search Engine Optimisation) focuses on ranking in traditional search results. AEO (Answer Engine Optimisation) focuses on appearing in direct answer features like featured snippets and Google AI Overviews. GEO (Generative Engine Optimisation) focuses on being cited and summarised by AI language models like ChatGPT, Claude and Perplexity. Content Strategy addresses all three by generating structured, citation-ready, authority-backed content clusters.

Question 5

How long does it take to generate a content cluster?

Accepted Answer

A full 13-article content cluster is generated in under 15 minutes. Manual equivalent — briefing, keyword research, expert quote sourcing, statistics research, internal link mapping and metadata — takes over 31 hours and costs £1,865 to £2,885 in freelance fees.

Question 6

Can I try Content Strategy for free?

Accepted Answer

Yes. Two free articles are available with no payment card required. Enter your topic brief and receive the pillar article and first supporting article in full. Articles 3 to 13 require a paid plan starting at £97 for a single cluster.