Turn the coverage you win into search visibility that lasts

PR earns attention in bursts. A feature lands, the client is delighted, and eight weeks later the traffic is gone and the cutting is a PDF in a folder. The coverage was real, but nothing on the client's own site compounds from it.

This turns one brief into a pillar article plus twelve supporting ones, and lets you place up to three links to that coverage inside them, with the anchor text you choose. Each link goes in once, in the article where it genuinely fits, so the same anchor is never repeated across the cluster and the result reads as editorial rather than as a link scheme. A link to a domain on your competitor exclusion list is refused, and anything that finds no natural home is reported back rather than forced into an unrelated paragraph.

Client reviews work the same way. Paste a Google, Trustpilot or Tripadvisor profile and the strategy pulls the genuine reviews in. Only maximum-score reviews are eligible, five out of five or ten out of ten, and one whose scale cannot be read is discarded rather than assumed. Reviews are quoted word for word, never written or reworded by the tool, and placed near the decision rather than in the opening where they would read as an advert.

Nothing is invented. A sourced quotation or statistic that cannot be checked against its live page is left out instead of fabricated, which matters more in PR than anywhere else: your reputation is the product you are selling.

The deliverable is a reviewable draft, not something published to a client site behind your back. Export it, edit it, put your own name on it.

Related content strategy guides

Explore more content strategy resources — each guide targets a specific aspect of building topical authority.